Facebook has changed the rules again.
This time, it is external links.
Facebook is starting to roll out a change that limits some business Pages and personal profiles using Professional Mode to just two organic posts or comments containing external links per month.
The rollout is gradual, so you may not have seen the Facebook 2-link limit on your own account yet. But if you use Facebook to drive traffic to your website, blog, products, services, books or email list, this is one change worth preparing for.
At first glance, two external links a month sounds pretty terrible for small businesses.
But the more I look at it, the more I think Facebook may have accidentally made something else much more valuable.
Facebook Groups.
And because I have been running Facebook Groups for more than 15 years, this is one workaround that comes very naturally to me.
What is Facebook’s new 2-link limit?
Facebook marketing expert Mari Smith recently published a useful breakdown of the change, along with 15 different ways businesses could adapt to the new external link restrictions.
I’m not going to repeat all 15 here. Instead, I have picked out the nine options I think are most useful for small businesses, before explaining why two stand out to me above all the others.
There is also a tenth possibility that I am exploring myself: Facebook Shops and product tagging.
9 ways businesses can keep driving traffic from Facebook
1. Make better use of your Facebook Page and profile links
If links inside ordinary Facebook posts become scarce, the permanent links Facebook already gives us become much more important.
Check your Page action button, Page introduction and the links displayed on your Professional Mode profile.
Don’t leave an old link sitting there simply because you added it months or years ago. Ask yourself where you most want someone who discovers you today to go.
Your personal Facebook profile matters here too. If someone discovers you through a post, comment or Group and then visits your profile, can they immediately understand who you are, what you do and where they should go next?
Want to improve your Facebook profile?
I created Maximizing Your Profile to help you turn your Facebook profile into a clearer visibility asset for your business.
Explore the Facebook Profile Visibility Guide for £18 →2. Create one useful links page on your own website
Instead of constantly sharing different URLs, create one page that acts as a gateway to your most important destinations.
You can use a service such as Linktree, but I prefer having a page I control because I can decide exactly what appears there, how it looks and where people go next.
Your page might include your latest article, products, free resources, newsletter, communities and current offers.
I have now done exactly this with my own Visibility & Business Resources page.
See my own Linktree-style resource page
Rather than sending people to a collection of unrelated links, I now have one destination that brings together my Facebook guides, free resources, communities, WomenBizHub and other work.
Visit my Visibility & Business Resources page →This is particularly useful if Facebook makes individual external links harder to share. Instead of constantly changing the destination, you can use one memorable page and update what is inside it.
3. Treat your two external links as valuable
If you only have two organic external link opportunities available in a month, don’t waste them.
Plan them.
Use them for something that genuinely matters to your business, such as an important launch, a strong article, a useful lead magnet, an event or a key offer.
For me, building my email list becomes even more important in this environment. Once someone has chosen to hear from you by email, you are no longer dependent on Facebook letting you put another external link into their feed.
That is one of the reasons I have now created a free Facebook Visibility Checklist: 10 Things to Check Before You Post Again.
Free Facebook Visibility Checklist
Before creating another post, check whether your profile, links, content and community are actually making it easy for the right people to understand and discover your business.
Get the free 10-point checklist →A strong lead magnet is exactly the type of destination I would consider worthy of one of those limited external-link opportunities.
4. Use Facebook Stories
Stories offer another place to experiment with driving people towards a destination.
They can be particularly useful when there is a reason to act now, such as a new article, event, product, offer or something happening that day.
I wouldn’t build my entire Facebook traffic strategy around Stories, but they are another tool worth using.
5. Use memorable URLs in Reels, videos and graphics
A URL does not always have to be clickable.
If you have a short, memorable web address, say it in your video, show it on screen or include it naturally in a graphic.
Someone who genuinely wants the information can type it directly into their browser.
That is another advantage of having one central resource page rather than trying to remember a different URL for everything.
6. Use Facebook Events
If you run workshops, webinars, masterclasses, networking sessions or other events, Facebook Events could become more useful again.
Instead of immediately sending someone away from Facebook, you can move them from your content into another part of the Facebook ecosystem first.
For businesses that regularly run events, this deserves a place in the strategy.
7. Consider paid advertising when the numbers make sense
Of course, there is always the option Facebook would probably quite like us to choose: pay for advertising.
I would not run ads simply because organic links have become harder.
But if you know that a particular page, product, lead magnet or offer converts well, putting some paid reach behind it may make more sense than paying for a subscription simply to earn the right to post more organic links.
Mari Smith reports that Meta One’s Expert level costs $149 a month, roughly £113 at the time of writing, and allows up to 20 Facebook link posts per month. The top level is $499.99 a month, roughly £378, and includes unlimited Facebook link posts.
That is a significant monthly cost simply to regain the ability to share more organic links.
The important thing is to know what a click, lead or customer is actually worth to your business before deciding whether advertising or a subscription makes financial sense.
8. Move the conversation into DMs
This is probably one of the strongest alternatives.
Instead of saying:
“Click this link.”
you can say:
“Send me a message and I’ll send you the details.”
Or you can invite someone to comment and continue the conversation privately where appropriate.
For many businesses, a DM-first strategy could work extremely well because it turns a click into an actual conversation.
But for me, DMs are not the answer.
I already receive a lot of messages. Managing those conversations is challenging enough without deliberately creating hundreds more of them.
I also have to be sensible about how much Facebook activity I generate. The last thing I want is to build my traffic strategy around sending large numbers of messages and then find my activity restricted.
Losing the ability to post or message people, even temporarily, would be extremely inconvenient for me.
So although I think DMs are probably one of the two strongest solutions, I don’t want them to become the centre of my Facebook strategy.
Which brings me to the solution that interests me most.
9. Facebook Groups
This is the one.
One of the most interesting points in Mari Smith’s analysis is that external links shared inside Facebook Groups are not currently included in the new restriction.
And because Facebook Group links themselves keep people within Facebook, Groups create a very interesting route for businesses:
Facebook content → Facebook Group → conversation → relationship → website, product, service or offer.
For me, that is much more interesting than simply finding another place to hide a URL.
Why I think Facebook Groups could be the best solution
Most of the workarounds answer one question:
How do I get somebody to my link?
A good Facebook Group answers a much bigger question:
How do I get somebody to know, trust and remember me before I ask them to click anything?
Someone can discover you through a Group.
They can join a conversation.
See your expertise.
Recognise your name the next time you appear.
Ask a question.
Visit your profile.
Watch one of your videos.
Follow you.
And eventually visit your website, product or service when they have a reason to.
That is why I have always believed that community and visibility belong together.
I have been running Facebook Groups for more than 15 years, so I also understand that this does not mean walking into a Group, dropping your latest promotional link and disappearing.
I understand what members expect.
I understand moderation.
I understand how conversations develop.
I understand the difference between promoting at a community and actually becoming part of one.
And most importantly, I understand that relationships have to come before selling.
If you run your own Facebook community and want to think more strategically about how it fits into your business, start with my free Facebook Community Strategy for Women in Business.
And if you want the step-by-step guide to building and growing your own Group, I have also created Group Growth Mastery.
Want to build a stronger Facebook Group?
Group Growth Mastery covers how to set up, grow and manage a Facebook Group that builds community, visibility and business opportunities.
Explore Group Growth Mastery for £18 →Private vs public Facebook Groups: they do different jobs
I am in a particularly useful position to test this because I run two very different types of Facebook Group.
Women in Business Community: my private Facebook Group
My Women in Business Community is a private Facebook Group with more than 31,000 women in business.
The strength of a private Group is depth.
People have actively chosen to become part of the community.
They see one another repeatedly.
They begin to recognise names and businesses.
They ask questions, contribute expertise, make connections and build relationships over time.
That is very different from someone seeing a single isolated post while scrolling through their Facebook feed.
A private Group can therefore be extremely interesting for relationship building, visibility, trust and ultimately conversion.
Women Doing It All: my public Facebook Group
My Women Doing It All Group gives me something different.
It is public.
That means Group content can be visible beyond the people who have formally joined the Group. Meta also allows visitors to interact with public Groups depending on the Group’s participation settings.
You can read Meta’s explanation of members, participants and visitors in public Facebook Groups.
So I see the two communities as two different testing environments.
My private Group gives me depth, relationships and trust.
My public Group gives me discovery and distribution.
Now I want to find out what happens when I use both deliberately.
Could Facebook Groups help with monetisation too?
This is the part I am particularly curious about.
I already monetise content on Facebook.
To be clear, Facebook does not simply pay you because you own an active Facebook Group or because you share something inside one.
That isn’t my theory.
Facebook’s Content Monetization programme pays eligible creators based on the performance of eligible content. Meta says it is placing increasing emphasis on qualified views, deeper engagement and longer watch time.
You can read Meta’s explanation of its current Facebook Content Monetization metrics.
So what I want to explore is what happens around the Group activity.
If somebody discovers me through a Group, could they then visit my profile?
Could they watch one of my videos?
Could they follow me?
Could they see another piece of my content?
Could they become a returning viewer instead of somebody who happened to scroll past once?
Could Groups help good original content travel further and have a longer life?
And if that happens consistently, does it eventually have any measurable effect on my Facebook monetisation?
I don’t know yet.
And that is exactly why I want to test it.
There is more than one way to monetise Facebook
There is another important point here, particularly for business owners.
Facebook monetisation doesn’t only mean Facebook paying you.
If someone discovers you through a Group, gets to know your business and eventually buys your product, books your service, buys your book, joins your membership or becomes a customer, Facebook has helped generate revenue for your business.
For many small businesses, that type of monetisation could ultimately be far more valuable than the money earned directly from a Facebook post.
So in this experiment I want to look at both.
What happens to the performance and earnings of my Facebook content?
And:
What business activity does Facebook Group visibility generate outside Facebook?
Don’t build your visibility entirely on Facebook
There is another reason this Facebook change matters.
However useful Facebook Groups may be, I don’t believe any business should rely entirely on one social media platform to be discovered.
Algorithms change.
Features disappear.
Rules change.
Reach changes.
And now even something as basic as how often we can share an external link can change.
That is one of the reasons I created WomenBizHub.
It gives women in business another place to showcase what they do, who they help and how people can work with them, rather than relying on whether Facebook happens to show a particular post that day.
And visibility is changing in another important way too.
Increasingly, being easy to find isn’t only about Google or social media. Businesses also need to make it easier for AI tools and AI-powered search to understand who they are, what they do and who they help.
I have written more about that in How to Make Your Business Easier for AI to Find.
I have also created the WomenBizHub AI Learning Centre, where women in business can find practical, approachable help with AI, prompting, content, workflows and AI visibility.
So while I am experimenting with Facebook Groups for traffic and discovery, I am also continuing to build the parts of my visibility ecosystem that I actually own and control.
Facebook can help people discover you. Your own visibility assets should help them find you again.
Build your own visibility ecosystem
A strong visibility strategy does not rely on one post or one algorithm. It gives people several ways to discover you, understand what you do and take the next step.
Another option I’m exploring: Facebook Shops and product tagging
There is one additional route I am exploring alongside Groups.
Facebook Shops and product tagging.
Facebook still provides commerce features that allow eligible businesses to sell through Facebook, although the exact features available can depend on the business, account and location.
Where product tagging is available, products can be connected directly to content rather than relying entirely on an ordinary external URL sitting in the caption.
Meta has more information about the ways businesses can sell on Facebook.
I am not calling product tagging a proven way around the 2-link restriction.
I am calling it something worth testing.
If Facebook wants us to keep people within its ecosystem, its own commerce features could become increasingly interesting for product-based businesses.
So I’m turning this into a three-month Facebook Groups experiment
I don’t want to spend the next few months guessing about what Facebook’s latest change might mean.
I would rather gather some evidence.
So from 1 October to 31 December 2026, I am going to use Facebook Groups much more deliberately as part of my wider Facebook traffic, visibility and monetisation strategy.
I will be watching what happens to:
- reach and views
- engagement and conversations
- profile visits
- new followers
- website traffic
- email sign-ups
- enquiries
- sales
- product clicks
- Facebook Content Monetization earnings
I also want to compare what happens through a large private Facebook Group with what happens through a public Facebook Group.
Three months should give us something far more useful than another opinion about the Facebook algorithm.
It should give us data.
Want to help me test the Facebook Groups theory?
If you’re a woman in business, I would love you to be part of this experiment.
Come and join my private Women in Business Community.
Participate. Ask questions. Share your expertise. Make connections. Be visible.
And pay attention to whether being active inside a genuine community helps more people discover you and your business.
I’ll also be experimenting with my public Women Doing It All Group to see what happens when Group content has the potential to travel beyond the existing membership.
Let’s test it together from October to December and see what actually happens.
This is not an invitation to spam Facebook Groups
I need to make one thing very clear.
If everybody responds to Facebook’s link restrictions by rushing into Groups and dumping promotional links everywhere, we will destroy the very thing that makes Groups valuable.
That is not what I am suggesting.
My approach has always been:
Community first.
Relationships before selling.
Visibility before conversion.
The link comes after the value.
Being visible in a community means contributing something useful, becoming known for what you do and building genuine relationships.
Then, when a link genuinely helps someone take the next step, it has a purpose.
Maybe Facebook has just made Groups more valuable
Facebook’s 2-link limit may be frustrating, particularly for businesses that have relied heavily on organic posts to drive traffic away from the platform.
But every major platform change forces us to look again at how we are using the platform.
For some businesses, DMs may become the answer.
For others, it may be Stories, Events, ads, product tags or better use of their existing profile links.
For me, the two strongest possibilities are DMs and Facebook Groups.
DMs simply aren’t where I want to put more of my energy right now.
Groups are.
I’ve spent more than 15 years running them.
I understand them.
I enjoy them.
And unlike most of the other workarounds, Groups don’t simply give us another route to a link.
They give us people, conversations, relationships and community.
So that is where I am placing my attention for the next three months.
Will posting strategically in Facebook Groups help drive more traffic?
Will there be a noticeable difference between public and private Groups?
Can Groups increase discovery and profile activity?
Could that increased activity also contribute to better Facebook monetisation results?
And most importantly for businesses, can that additional visibility ultimately lead to more customers and sales?
Let’s find out.
Start with your own Facebook visibility
Before you worry about posting more, make sure the rest of your visibility system is working.
✓ Get the free Facebook Visibility Checklist →
✓ Improve your Facebook profile →
About Lydia
I’m Lydia Agbobidi, a Visibility Strategist, Business Coach and long-time Facebook community builder.
I have been in business for 21 years and have spent more than 15 years building and managing online communities.
I help women in business become more visible, connected and confident while exploring how Facebook, community strategy, AI and owned digital assets can work together to build businesses that aren’t entirely dependent on an algorithm.
If you’d like to explore more of my work, visit LydiaAgbobidi.com or browse my Visibility & Business Resources.
My Facebook Communities
Women in Business Community
My private Facebook community for women in business who want to become more visible, make genuine connections, share expertise and grow alongside other women building businesses.
Visit Women in Business Community →
Women Doing It All
My public Facebook community for ambitious women balancing business, work and real life. Because none of us operates in one neat little box.
Source note: The information about Facebook’s emerging external-link restrictions and the broader list of workaround ideas discussed in this article was informed by Facebook marketing expert Mari Smith’s September 2026 article, Facebook’s New 2-Link Limit: 15 Smart Ways to Keep Driving Traffic. Facebook features and restrictions are being rolled out gradually and may vary by account and region.
Facebook groups as a solution
